Market Research
To run and plan a successful business it is critical to have a thorough understanding of your market. How do you find detailed information about your market? The answer is through market research; the process of gathering, analyzing and interpreting information about a market, its existing and potential customers and competition. Whether you're starting or growing your businesses market research is essential to making informed decisions. Some basic questions to consider are:
- Who are my customers? Age? Income? Location?
- What are their needs, likes and dislikes?
- Satisfaction/Dissatisfaction with similar products and services?
- What price are they able and willing to spend for my product?
- Who are my competitors?
- How long have they been in business?
- What is the size of their firm?
- Where are they located?
- What other products and services do they offer?
- What is their price structure?
- What are the trends within the industry?
General Sources
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FedStats
Provides a full range of official statistical information produced by more than 100 agencies that provide data and trend information on such topics as economic and population trends, crime, education, health care, aviation safety, energy use, farm production and more. |
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USA.gov
USA.gov for Businesses and Nonprofits: Business Data and Statistics -- Information and resources on economics, crime, occupations, trade data and much more. |
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Statistical Abstract of the United States
An authoritative and comprehensive summary of statistics on the social, political, and economic conditions in the United States. |
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Small Business Research and Statistics
SBA Office of Advocacy provides research reports and statistical information on small businesses conditions in the United States. |
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STAT-USA
For a subscription fee, you can access authoritative business, trade, and economic information from across the federal government. Produced by the U.S. Department of Commerce. |
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North Carolina Occupational Trends
Occupational employment projections for North Carolina and thirty-five sub-state areas are presented for the period of 2002 - 2012. |
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Research Info
A comprehensive web site for free market research resources |
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Global Market Research
Are you a US export? This resource will assist you with a wide range of market research needs. |
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NCLIVE
NCLIVE is an excellent set of research database sources found on the State of North Carolina web site. It is excellent for a myriad of different research needs. (Choose "Central Carolina Community College" on Log-in page and Password: "macaprim" ) |
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Demographics - People and Population
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EDIS
Economic Development Intelligence System (EDIS). |
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City Data.com
Provides data from numerous sources to create as complete and interesting profiles of all U.S. cities. |
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American FactFinder
This service of the U.S. Census Bureau provides access to a wealth of population, housing, economic, and geographic data. |
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State and County Quick Facts
Provides frequently requested Census Bureau information at the national, state, county, and city level. |
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Current Population Statistics
A monthly survey of about 50,000 households conducted by the Bureau of the Census for the Bureau of Labor Statistics. |
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Labor Demographics
The Bureau of Labor Statistics (BLS) make significant amounts of data available for specific demographic categories. Demographic categories used by BLS include sex, age, race, and ethnic origin. |
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Social Security Fact Sheets for Demographic Groups
Fact sheets for all demographic groups including women and young people. |
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State Population Statistics
Provides access to facts about people, business, and geography. |
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North Carolina Demographics and Statistical Data
This page or reference guide is a collection of online resources the State Library has compiled to answer frequent requests for statistical or demographic information about North Carolina. |
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North Carolina State Data Center
Consortium of state and local agencies. Provides links to information and assistance with using and interpreting statistical data about the state. |
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Chatham County Workforce & Labor Statistics
Chatham County Economic Development web site presenting excellent demographic workforce and industry information for Chatham County |
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Harnett County Workforce & Industry Statistics
A PDF developed by the Harnett County Economic Development office presenting excellent demographic information for Harnett County and City and Towns therein |
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Lee Workforce & Labor Statistics
A PDF document by the Lee County Economic Development office presenting excellent demographic information for Lee and its two neighbors Chatham and Harnett counties. |
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