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Free Seminars/Webinars

Chatham

Please check each individual seminar to see its location and registration information. Attend any 5 seminars with the Core Business Seminar (CBS) designation, and you will receive an Entrepreneurial Foundation Certificate.

Call 919-718-7544 to pre-register or for more information about Chatham seminars.

  • Behavioral Economics, Neuromarketing & Biometric

    Jun
    19

    In this session, we'll explore behavioral economics, examining how irrational behaviors and cognitive biases shape consumer choices. Through the lens of neuromarketing and biometric research, we'll unveil the hidden triggers that influence purchasing behavior at a neurological level, allowing you to craft marketing strategies that resonate on a deeper, more subconscious level. Join us as we uncover the latest advancements in behavioral science research and discover how to implement effective behavioral interventions in your marketing and sales efforts. Gain practical insights into leveraging psychological principles to enhance customer engagement, drive conversions, and cultivate long-lasting brand loyalty. By harnessing the power of behavioral economics and neuroscience, you'll unlock new opportunities to elevate your business to unprecedented heights. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

    • Start • End Date: 06/19/2024 • 06/19/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: Red Moose Brewing Co (Red Moose Brewing Co)
    • Building Location: Red Moose Brewing Company
  • Search Engine Marketing-Retargeting, Geofencing & Keywording

    Jun
    26

    Welcome to the culmination of our workshop series with Week 5: Search Engine Marketing-Retargeting, Geofencing & Keywording, where we bridge the gap between cutting-edge technology and behavioral science to supercharge your marketing efforts. In this session, we'll explore how behavioral science principles can revolutionize your approach to search engine marketing. Dive deep into the world of retargeting, where we'll uncover strategies to engage with potential customers based on their previous online behaviors, effectively guiding them through the purchasing journey. Discover the power of geofencing and how it enables you to deliver hyper-targeted messages to consumers based on their physical location. By understanding the psychology of location-based marketing, you'll learn how to create personalized experiences that resonate with customers in real-time, driving foot traffic and e-commerce conversions. Location: Red Moose Brewing Company 90 East St. Pittsboro, NC 27312

    • Start • End Date: 06/26/2024 • 06/26/2024
    • Day: W
    • Time: 6:00 PM - 8:00 PM
    • Cost: Free
    • Instructor: Dr. Michael Barbera
    • Location Code: Red Moose Brewing Co (Red Moose Brewing Co)
    • Building Location: Red Moose Brewing Company